Connecting businesses and individuals that are proud of who they are should be safe and easy. It started when founder Jonathon Pritchard was traveling and looked for new places to shop, dine, and meet people — but came up with nothing. As time went on, he took his Lincoln on the road and started to look for LGBTQ+ businesses and found that they were either hard to locate or permanently closed. Of the businesses that he did find, he was unsettled to find that business listings were hard to use, never updated, and poorly supported for the community.And like all great stories “that’s how it all started.” Since such time, Pritchard and his team have been on a non-stop quest to improve LGBTQ+ and ally-backed businesses, large and small, and support them with the attention of high-end hospitality.